What Does the New Buick Logo Mean

From the novel designs of the early logos to the classic design known today, the Buick logo badge has always been a symbol of automotive power. The latest redesign, appearing on new Buick SUVs this year, improves and updates this American icon.

The Early Years
Founded in 1903, the Buick name has been associated with American automobile production since its beginning. The earliest logos look very different from their iconic current form, with the original 1904 logo depicting a dandy pulling an engine across the globe. Three additional logos featured different stylings of the brand’s name, only transitioning to the badge design in 1937.

The Buick Badge
The 1937 original badge design featured an orange field, with heraldry based on the crest of the company’s founder. Buick experimented with various logo designs for the next five decades, hitting on the earliest version of the current three-badge design in 1959. The three badge colors represented the three models Buick sold at the time—the 1959 Buick Le Sabre, Buick Invicta, and Buick Electra.

The Rest Is History
As the original design was meant to represent the cars in production, several other logos were used as new vehicles were added. The 1975 hawk design symbolized the 1975 Buick Skyhawk, which had just entered production. However, in 1980, the traditional three-badge design became the standard, with new logos modifying and updating the design—including this year, when the new version will debut on the Buick Envista.

Test-Drive a New Buick SUV in Ottumwa Today
Whatever the logo, the Buick brand has always been associated with performance and quality. Come down to Vaughn Chevrolet Buick GMC of Ottumwa, your Ottumwa Buick dealership, and explore the new Buick lineup for yourself! 

Posted in Uncategorized | No Comments »